Our Cookbook Story: From Freezer to Table


Wondering what it takes to land a cookbook publishing deal, write a cookbook, and then launch a cookbook?

In September 2017, we released our first cookbook: From Freezer to Table: 75+ Simple, Whole Foods Recipes for Gathering, Cooking, and Sharing. We have done our best to document what the process has been like to write a cookbook.

Publishing a Cookbook Series

Don’t miss any of the posts in this series. Below is the order they go in…

Part 1: Landing the Cookbook Deal

1. What Our Cookbook is All About

2. The First Steps to Publishing a Cookbook

3. Editors and Closing Day

Part 2: Writing the Cookbook

4. Recipe Development

5. Lifestyle Photoshoot

6. Food Photography

7. Choosing a Cookbook Cover

8. The “First Pass”

Part 3: Launching the Cookbook

9. Our Pre-Order Push – Pre-order sales are a big deal in the publishing world. Here’s how we began that campaign.

10. Launch Week Giveaways – To encourage people to share about our book, we gave away big prizes all week long on the blog.

 11. Our Cookbook Launch Party

12. Our TV Debut

Bonus: 13 Things You Didn’t Know About Our Cookbook


Learn to prepare delicious, healthy, stress-free meals for the family that go from freezer to table in no time!